Expiration of a web search
- A user enters a search term
- Decide whether to display this search display
- Selection of ads based on keywords and targeting
- Create a ranking with all compatible ads
- View the winners above the search results
Factors of ad rank
- BidM
aximum Bid – The maximum price we are willing to pay for one click (not necessarily the actual price) - Ad formatsEx
tensions for ads such as additional links or phone numbers may contribute to a better user experience. - Expected click-throu
gh rateBased on historical data, Google estimates how high the click-through rate to the corresponding keyword could be - Relevan
ceWhen it is relevant, Google compares the ad text with the search query and assesses how well the two match – i.e. how well the ad meets the user's problem - Landingpage Experienc
eThe landing page or the destination of the ad must match the content of the search, as well as be structured and mobile-friendly well structured.
Formula – Ad ranki
ngMaximum bid + Quality Factor + Ad Formats / Extensions
Adwords – Quality Factor
On a scale of 1-10, Google breaks down the quality of the ad according to expected click rate, relevance and landing page experience