CPM (Cost per Mille): Cost per 1000 adsFor each retrieval of the ad, the same amount is calculated. Interactions with the display have no effect on the costIs also charged if it is nit "seen" (i.e. outside the visible range)Sc enario: perception rises
vCPM(View Cost per M ille)The same amount is charged for each call to the ad. Interactions with the ad do not affect the cost. However, an ad is only calculated if at min. 50% of the display is in the visible area. S cenario: Increase perception with visible displays
CPC (Cost per Cl ick)Costs arise only the moment someone clicks on the adScenar io: Increase website traffic
CPV (Cost per Vi ew)Every call to a video, or interaction with the video is calculated. Scenar io: Increase video views
CPA (Cost per Aquisiti on)This is where costs arise when a user clicks on the ad and performs a specific action (purchase, lead form) as a result of the cli ck: Increase sales in the online store
