Extensions with the goal of website conversions
- Sitelink extensions (adding links)S
itelink extensions can be created at campangen or all levels. It would be like to create them at the campaign level, because you only have to create them
once. Sitelinks are fr
eeSitelinks are measured at Analytic
sSitelinks clicks don't pay extra - Extension with additional inform
ationShort text for special, important feature – "free delivery"M
aximum 6 pieces | Per piece 25 chara
ctersFree - Snippets (Possible on Campaign od. Adgro
up)A title with a list that allows us to display, for example, an excerpt from our of
fer on a specific topic. - Price Extensions
Advertisement of prices for selected pro
ductsFree
Extensions Target Contacting
- Call extensio
nAdds a clickable phone numberpho
nephone in ad text is not allowedCall is
considered click - SMS – Extensio
nAllows the user to send a pre-formulated SMSOnl
y smartphone displa
yIs free – counts as click
Motivate extensions to buy in the local business
- Location Extens
ionShows users the location (requires G
MB)shows ratings (must be min 5)A cli
ck on this extension is free of charge - Affiliate Location Exten
sionShows users the next partners where products can be purchased
Extensions to stimulate a download of an app
- App ExtensionL
ink to Play Store
Expansion of supply
- Offer extensionOf
fers can be used to display coupons, etc. be used