Keyword Checklist
- From the prospectYou
use different tools (keyword planner) to find suitable keywords that a target group uses - Sort and group keywords
- Specific keywords for accurate targeting
- General keywords for larger recihweite
- Negative keywords to filter unwanted traffic
- Proper Keywored Number noteNumb
er of keywordsAcco
rding to Google, 5-20 keywords are optimal, more are usually better than less
Keyword variants
- +keyword (wordmatch modif
ied)Here variants are taken into account but no synonyms of the keywo
rds are usedEx
ample: +Hatcap (is
found)Hats (not found) - "keyword" (phrasematch
)The appropriate word group contains the geneuae word group and potential extensions of the word group - [keyword] (exact match)e
xactly suitable - -keywor
dnegative keyword