Create an ad

Dropdown -> Create ad -> opens Ads Manager

In Facebook advertising, the art sees it as exactly the target group for which the product is interesting or can be convinced at the most.

Helpful factors

• Buyers journey
• Buyers persona

Targeting Manager provides the following options

• Locati
  on-local restriction
• Demographic dataDat
  a on the person (age, history, level of education)
• Interests
  Infos about hobbies (Like information)
• BehaviourU
  se of special devices, including purchasing behaviour
• ConnectionsI
  n what relationship does the target group have with the page for which you want to advertise

Then the potential range is displayed….

Potential reach

• Calculated on the basis of targeting and budget, it is intended to provide information on how many individuals can theoretically be reached per day.

Automatic placements

• With ads on all available placements, the algorithm tries to determine the best performance for the lowest
  price, which will initially keep it and observe it
• Problems arise from automatic placement when the algorithm does not have all the important data available (e.g. unrecorded conversions)

Set the budget

Success factors of the advertising auction

• Budg
  et (can be limited to campaign or konot)
• Target group
• Ad content

Bid Strategy: How to Use the Budget

• Lowest costPro
  targeted optimization event (clicks, impressions) achieves the lowest costsMaximu
  m bids secure us against too high costs per optimization event
• Target
  CostsSet costs only available in the following
  campaign typesLead generationApp
  Installat
  ionConvers
  ionsCat
  alog sales

Lowest cost VS Target costs

Lowest cost

• Possible high fluctuation of costs per OE
• Maximum bids provide security
• Too low bids prevent delivery

Target costs

• On average stable price per OE
• Risk of paying too much in low competition
• Meaningful with more accurate knowledge of the value of an OE

Changes to Bid & Budget

Maximum bid and target cost changes are immediately active
Budget changes of the campaign become active after 15 min

Each algorithm has a learning phase – no changes should be made within this learning phase of '50 successful optimization events.

Setting a budget

Selection

• Runtime budget
• Daily budg
  et also allows continuous

Ad formats of the ads

• Phot
  osImage with accompanying text used on FB, Instagram, Instagram Stories
• Video
  sVideos of different lengths
• Carousel AdsUp
  to 10 photos od. Videos
• Slideshows VideosV
  ideo ads that are automatically made from predetermined material (e.g. photos) are created
• Messenger AdsAd
  s on the home page of the Facebook Messenger app
• Link Ads
  These ads send users to a specific URL. The entire display can be clicked.