Pixel Creation: Ads Manager (Dashboard) -> Events Manager -> Pixel
Important – you can only use one pixel!
- Naming should make sense
- Copy codesnipet for Google Tag Manager
- Google Tag Manager -> Select Container -> Add New Tag
- For tag configuration there is no predefined tag
type"custom HTML tag" -> insert code snipet of FB - option for day triggering -> "Once per page"
Debugger Tool
Googel Chrome "Pixel Help Facebook"
Faccebook – Pixel tracking (Conversions)
- Standard Eve
nts Enable Creating Dynamic Product Ads on FBStandar
d Events Code for Dynamic Product AdsView
ContentAd
d to cart
Kauf - Custom conversi
onbidding without further code by URL – rules the possibility to recognize certai
n actionsDisadvantage – no dynamic product ads can be switched to FBCr
eation-> Pixel -> custom Conversion