Basics
- Choosing an advertising target
- Choosing an advertising format
- Choosing the audience
- Choosing the placements
Ads Manager – Layers
- Campaig
nAt the campaign level we set a advertising target - View – GroupT
arget, Placement, Budget, Schedule - AdsPict
ures, Videos, Text
Advertising
- ReachAt
tention from people outside our current reachThe ad is sho
wn to as many different people as possible in the target group. Focuses more on the absolute number of sightings - Consid
erationInterest in our company, to boost brand or products and serv
ice-
—-Tr
afficvisitors on website-
—-
AppInstallati
onLink to AppStore for more d
ownl
oads—–I
nteractionPost
sPromotePage h
ighlightoffers
Promoteevents—-Vid
eo
viewsGener
ates more views of a video we posted on FB—-Lead
gene
rationAllows
to capture lead information directly on Facebook—-
News
Opens a c
ommunication channel with interested parties - Conversion
sConversion
sMeasurable Targets on Website |
Appcatalog sal
esSales of products, services from the catalogv
isits in the store a
ttract visitors to the store