Boosting posts is NOT a long-term strategy
View Phases
- Awareness
- Lead Generation
- Sales
It has been shown that an approach of "sales" is starting to be more promising
We test and optimize our sales ads until we can achieve a good ROAS permanently ….
Daduch we can determine if there is any interest at all….
Then lead generation can be created at all…
Again, we optimize until we can estimate the exact value of a lead and achieve overall positive returns.
SALES -> LEAD GENERATION -> AWARENESS
In the long run, ads only make sense if a functioning sales system can also ensure that we can win back our investment.