Write e-mails the way you would talk to the recipient personally." You" or "You"
Customize the e-mail communication to the other channels (Socia Media). The complete picture of the company adapted to Buyer Persona.
FormattingN o long text passagesdiff erent sizes and font stylesList s or BulletpointsHighl ights emphasize without hiding any remaining content
Timing is relevan t:6-10 -> Events and sales offe rs10-12 -> Work windo w12-14 -> News14-1 5 -> Work window15-1 7 -> Financial 17-1 9 -> Work route, good time window on days off19- 22 -> Marketing E-mails 22-6 -> "Dead window"
Checklist for optimization:
Subject lin e:Simple, Attention-inspiring subject line, Max. 50 Chara ctersPersonalize: Name or Lo cation"Sam that you have to look at""Off ers in Vienna"Verbs should be usedNo spam triggers
Personal sender
Optimization of the preview textThe preview text is the last chance to get the user to open
Keep branding: colors, font
Personalization of content
Segmentation of the list
Context
A clear call to action:cl ear instruction with< 150 Zeichen Aktionsverben Button erhöht click rate
Images (up to 43% block images )Use images only as separators between blocks of text
