Benefits
- You have a fixed number of receivers
- Emails have a higher CTR than social media
- Available 24 hours a day
- Customers interact with email (left to website | shop now)
- Easy to analyze
- Cost effective
- Allows extremely much to automate
Building an e-mail marketing strategy
- E-mails must be optimized for smartphones
- Segmentation (no outbound marketi
ng)62% open e-mail not the uninteresting - Personalization (higher interaction rate than unpersonalized)
- Analytics and data
Wichtiege KPI's
- Click – Rate
- Conversion – Rate
- Bounce – Rate
- List growth
- Sharing and re-shipping
- General ROI
- Opening rate (can be tampered with when images are disabled in the email client)
- Unsubscribe rate