To avoid "marked as spam" -> Install unsubscribe link.
Forbidden -> Buy list (Unonents)
Best practices:
- Use only a segmented list (for overview)
- Offer the possibility to select interests
- Double Opt-In (legally required)
- Re-Captcha (to exclude bots)
Create a list
- Verification of the "From" email is important because of
DMARCDomain Messege Authentication Repoirting Conforman
ce(It is checked whether mail actually originates from the domain that is also in the sender)