Instagram doesn't show all 'followers' a shared post
It is applied to relevance
Factors for relevance in posts:
- Are you being liked ?
- Are you being commented on ?
- Will you be sent via direct message?
- Will you be saved ?
According to studies, there are 5 main factors that affect organic range:
- Interact
ion-l
ike-annot
– direct mess
age- save - Time – how quickly a post gets interac
tionHow many likes gets a post in a span si
nce May 2018 there is the function to add a post to your own story. - Duration of interaction – Possibilities of influenceImag
e – Should jump out in the feedCapt
ion – matching the imageVid
eo (Watchtime) – Subtitles because of mute - Regularity of interactionex
ample: A
friend posts 1x every day and I like every post.
Nike posts 4x day of which I don't like all. Thus
, the post of the fairy a higher regularity in the interaction (is ranked higher in the feed) - Time of publicationNe
w posts are preferred
Category of Accoun
tsPrivate Account get assigned categor
yBusiness accounts you can set it by the linked Facebook page