Pictures
- Formats (1080px x 1080p
x)Quad-a-le
vel (are square in the feed, only when clicked it is displayed)La
ndscape (Are square in the feed, only when clicked it is displayed) - Composition
A focus point (in the center of the image or negative space)
Symetry -> good for rest - Captio
nAllows us to give the content more context
Consisting of max 2200 char
actersOnly the first 1-3 lines are read.
Instagram is suitable for
- Bind the scenes
- How to use the product
Instagram 80-20% formula
- 80% use for users (80% passive)
- 20% sale (20% active)
Successful strategies
- Ironic + funny posts (e.g. Pickup Germany)
- Instructive Posts + Tutorials
Instagram hashtags (always add a location)
- Hashtags are indexed and allow users to find posts
- Arrange posts to hashtag –
ideas "Throwb
ack thursday" (as it used to be)"Mo
tivation Monday" - Increase visibility on Instagram
- Give the account a category
- Branded hash
tagsA branded hashtag develops a special hashtag for a campaign or product and is used in all content of the campaignA
lso encourage fans to use the hashtag - Number of hashtags
2-5
The 100 most popular brands use an average of 2.5 hashtags per post - Too long hashtags are not recognized as hashtags