Security plugin All in one security
Settings Under "Setting" create backups of.htaccesswp-config.php WP version Hide info (whitelabeling)Remove metadata from WordPress from the…
WordPres Security
Create ".htaccess" hack – change Permalink Protect WP-Conifg by the following snipet in .htaccess: WP-Login.php by…
WordPress Database
Data corpses are created by plugin installations and uninstallation. Also through revisions of posts. Plugin Solution:…
DNS prefetch
Search for external links in the source code, for example "ajax.googleapis.com" … then write them directly…
Apache Module "gzip" + "deflate"
These modules are used for server-side compression of all files (incl.php) Activation occurs in .htaccess (if…
Enable browser caching in .htaccess
Each browser cached by per default. Browser caching can be activated by hand in ".htaccess"
CSS and JS mimify
White spaces ensure that the "line cursor" seigth. So the browser must jump more open than…
Speed best practice
Install as few plugins as possible Do not use plugins for all functions. For example, "Fav…
Speed factor images
Gorße's images generate emotions. But also charge more slowly. An approach to repenting images before uploading…
Facebook Pixel
Pixel Creation: Ads Manager (Dashboard) -> Events Manager -> Pixel Important – you can only use…
Facebook Advertising
Boosting posts is NOT a long-term strategy View Phases Awareness Lead Generation Sales It has been…
Common errors
Frequent errors that result in the display not being delivered Spelling errors (Repeating punctuation marks are…
Budget Planning
Daily budget Monthly budget / 30.4 (AdWords always expects 30.4 days for a month) Desired clicks…
Instagram best practices
Pictures Formats (1080px x 1080px)Quad-a-level (are square in the feed, only when clicked it is displayed)Landscape…
Facebook Messenger Strategies
APP – "Page Manager" – Allows management even from multiple pages outside of Facebook APPInstant replies…
Posts best practice
Target group set "targeting"Less is more Focus on Subtable ContentUseEmotional Triggers – Joy,Rage,MourningExample is the channel…
Mailchimp
To avoid "marked as spam" -> Install unsubscribe link. Forbidden -> Buy list (Unonents) Best practices:…
Optimized e-mails
Write e-mails the way you would talk to the recipient personally." You" or "You" Customize the…
Pillar Pages
Classical structure BlogCategory | Category | Category The disadvantage of the classic structure is the repetition…
Basics of a successful blog
A business blog offers the possibility to publish new content on our website. Bloggin help to…
Ingridients for a good campaign
Use Google’s AdWords keyword Suggestion Tool to figure out the search volume and competition level of…
An example for a good Ad
PR Plumbing Roto-Rooter-$40 of Any Service – rotorooter.com Expert Plumbers Available 24/7. Even Nights and Weekends.…
How to create an effective google ad?
How to crate an effective google ad… Use your keywords in your ad Use local identifiers…