marketing

To avoid "marked as spam" -> Install unsubscribe link.

Forbidden -> Buy list (Unonents)

Best practices:

  • Use only a segmented list (for overview)
  • Offer the possibility to select interests
  • Double Opt-In (legally required)
  • Re-Captcha (to exclude bots)

Create a list

  • Verification of the "From" email is important because of
    DMARCDomain Messege Authentication Repoirting Conforman
    ce(It is checked whether mail actually originates from the domain that is also in the sender)