Unlike Facebook, Instagram is more of a showcase Instagram is primarily an app, so the full…
Facebook Messenger Strategies
APP – "Page Manager" – Allows management even from multiple pages outside of Facebook APPInstant replies…
Posts best practice
Target group set "targeting"Less is more Focus on Subtable ContentUseEmotional Triggers – Joy,Rage,MourningExample is the channel…
The Internet on the Internet (closed network) A private profile for comercial use is prohibited on…
Social media
Strengthen Enormously high range Initially free of charge Targeted advertising possible Direct communication with customers Weaknesses…
Mailchimp
To avoid "marked as spam" -> Install unsubscribe link. Forbidden -> Buy list (Unonents) Best practices:…
Optimized e-mails
Write e-mails the way you would talk to the recipient personally." You" or "You" Customize the…
E-mail Marketing
Benefits You have a fixed number of receivers Emails have a higher CTR than social media…
Pillar Pages
Classical structure BlogCategory | Category | Category The disadvantage of the classic structure is the repetition…
SEO featured Snippets
CTR +114% Who gets a featured snippet? Page 1 ranking is usually pre-determined, but then the…
SEO
Only 6% scroll to the 2.SERP Relevant buyers persona their language (i.e. how they are looking)…
Landing Pages Best Practice
Meksatz "A landing page is like a digital seller" A simple test: The flash test –…
Basics of a successful blog
A business blog offers the possibility to publish new content on our website. Bloggin help to…
Inbound Marketing
What is Inbound Marketing? Instead of ourselves, we start from the customer and what is best…
AdWords Quality score
Quality score is a numer determined by Google that rates the overall quality and relevance of…
Google Ad Words Guide&Optimisation Checklist extended list
Ad copy analysis: Check the number of Ad variations per Ad group To begin the audit,…
Google Ad Words Guide&Optimisation Checklist short list
Following point will give you a clear overview of your account performance Ad Copy Analysis Keyword…
AdWords common mistakes
Mistake #1 FOCUSING ON THE WRONG KEYWORDS When building out a campaign, you should first start…
Speed factors
Hosting variants Root server (fully rentable server): Advantage: Absolute control (Oversized for most WordPress scenarios) V-Server(A…
Ingridients for a good campaign
Use Google’s AdWords keyword Suggestion Tool to figure out the search volume and competition level of…
Google ads data
To get useful Data a campaign should have at least a few thousand impressions and at…
Pich or create your Landing pages
A landing page should have a single purpose and thus a single focused message (i.e. buy).…
An example for a good Ad
PR Plumbing Roto-Rooter-$40 of Any Service – rotorooter.com Expert Plumbers Available 24/7. Even Nights and Weekends.…
Ways you can decide how an ad is triggered
Broad match This is the default match type that your keywords are assigned and will reach…
Why to use google ads
Google AdWords increases leads and customers Google Analytics is one fo the best tools for lead…
How to create an effective google ad?
How to crate an effective google ad… Use your keywords in your ad Use local identifiers…
How much does advertising on Google ads cost?
The cost per click of an ad depends on how much you bid on certain keywords.…
Google Ads ranking factors
Google uses a comibnation of three primary factors to determine when an ad ahsows on the…
Android permission
You declare the permissions your app requires in the AndroidManifest.xml using the .. <uses-permission> element. To…