Strengthen
- Enormously high range
- Initially free of charge
- Targeted advertising possible
- Direct communication with customers
Weaknesses
- High competition depending on the industry
- Long-term planning required
- Dependence on platforms
- Not always reliable
Ways
- Public relations becomes enormously easy
- Platform for customer interaction
- Social Proof can be generated
- Building credibility
Viral Posts
The most common phenomenon for viral post are memes
Viral
- It must hit a nerve
- Should trigger emotions
- Should appeal to many people
- New Jacking -> Restraining content in an incident