- Remarketing list can be c
reatedwebsite visitors
YouTube visito
rsAppdownloadscu
stomer list
(here you would simply have to upload a list of already registered customers) - Then create tar
get group, e.g. "digital marketin
g"Here then specify that it should be visitors of a page – e.g. "Blog
"As an unvisited page e.g. "Products" – this would NOT show ads to users who have already seen the product page. - Validity period
30 days
Remarketing lets aggressiever advertise, since a user has been interested before, it pays to offer more.
Chance of conversion is significantly higher
- Trick – Coupon code as a reward for your visit
- General targeting is possible – keywords can be kept general – because the target group is small
Integrate target groups as soon as possible