- Meksatz "A landing page is like a digital seller"
- A simple test: Th
e flash test – can all important information of the landing page be detected within a few seconds? - Action-related headingDi
rectly in the heading describe what the visitor gets and make the format of the offer clear (e.g. eBook)
Example "Load (action) download the eBook to SEO (keyword)" - Text on the of
fervalue for the visitor and how it helps the target group – NOT what we want to sell them later ALSO NOT information about us. - Visual aidsPi
ctures, videos and animations can communicate our offer and value much faster and easier than long text - Social sharing should be present"T
HE PRIMARY GOAL OF THE LANDING PAGE IS THE GENERATING OF LEADS AND NOT THE INCREASING OF TRAFFIC" - No navigation
- Sender button clearly display
- Adjust form length to quotation length
Successful landing pages have a c.a. 20% conversion rate.