Goolge – Tag – Manager tag creation "anominise IP" (Because of STVGO)
Analytics Permission Levels
- Users manage h
ighest level, can assign permissions - EditSett
ing different configurations (accounts, properties) - Share data
and views together - Read and AnalyzeL
ower Level – read only
Google Analytics Events called "Hits" have 3 important groups
- Page views Hits
Page load (each page view) - Event Hi
tsEntstehn when a visitor performs a specific action (watch video, click link) - Transaction Hits (
E-commerce) When buying
Analytics Processing
- Determining user characteristics (NEW or Recurring)
- Categoryd after session e
nds after 30min inactivity - Adding optinal data
Search for "Google Demo" for demo purposes -> Google Merchant Store