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GDPR – Google Analytics

GDPR – Google Analytics

At Analytics, we place the order for processing the data, which is what we are responsible for.

  • IP addresses are personal data according to the EU, but analytics stores them by default
  • Therefore, anonymize the IP address

4 Steps for Analytics Entry

  • Conclude contract for order data processin
    g (may be digital)
  • In the case of tracking code, anonymize the IP
  • Customize privacy policy
  • Opt-out for replay for users

Many bans on the GDPR can be lifted with the explicit consent of the users.

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