Daily budget
- Monthly budget / 30.4 (AdWords always expects 30.4 days for a month)
- Desired clicks x average click cost (i
f we want to reach a certain number of clicks) - For ads that run long enough – AdWords will show "Recommended Budget of AdWords"
Once the budget is reached, no more ads will be displayed
There are 2 delivery methods
- Standard metho
dDistribute displays evenly over the day - Accelerated MethodI
ndicates the budget more qu
ickly (Owns for tests)
The budget also always a little bit from the target of the ad.
Ads for general awareness are more expensive than very specific sales ads
Ads that sell something directly can use less budget
For a sound analysis, it should take at min. 2 weeks before anything is changed