- Quality score is a numer determined by Google that rates the overall quality and relevance of your AdWords ads and keywords
- The position of your ad on the search result page and the amount of your cost per click are based on this number
- A lower quality score means a lower ad rank. And when this warning appears, Google is basically saying that it’s prioritizing other ads over yours because yours is not relevant to searches
How to improve your Quality Core
- Super small Ad Groups
Ideally you should hve only one keyword per Ad group
Another important aspect using single kayword Ad groups is that you can use a landing page specifically customized for the keyword in your ad group. This results in a much more relevant and targeted experience for users. - Negative Keywords
They are critical to eliminate irrelevant searches from your campaign as well as to ensure that a given keyword matched to only one ad group in your campaign.At the campaign level, you would want to add keywords that you don’t want any traffic for.
- Expand Text Ads
Text Ads can be 50% longer now witch will increase the CTR - Stop using Dynamic Keyword Insertion
A reason to avoid DKI is that a keyword awkwardly stuffed into a headline doesnt do nearly as much good as a well – written, emotive headline. - Ad Extensions
Ad extensions are an important part of quality score calculations.They add extra element of informations about yyour business that help searchers find what they’re looking for fast, without rooting around your site to find answers.This addes layer of convenience increases your click-through-rates.
- Landing Page Content
Making sure your use your’re keywords in the title, meta desciption, and meta keywords portions of your landing page.Also, include keywords within your content, paying particular attention to your headlines and subheadlines.
- Landing Page User Experience
Your landing page should be responsive and easily browsable from both desktop and mobile.
Even more importantly, you need to have fast load times. - Branded Keywords
If both your PPC and organic results show up for your branded keyword your combined CTR will be higher than it would be if only the organic result where displayed.