Broad match
This is the default match type that your keywords are assigned and will reach the most extensive audience out of the options
Broad match modifier
This option gives you a little more control than the broad mathch on who sees your ad because you can lock certain keywords into place.
Phrase match
With phrase match, search terms need to be in the same order as your keywords to trigger your ad.
Exact match
In order for your ad to show, someone will have to search the exact keywords, in the same order, and with no other words before or after
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WordPress Developer & Web Specialist
Born in South Africa and raised in Eswatini (Swaziland) and White Rock, Canada, I’ve spent most of my life in Austria working on digital projects and building practical web solutions for people and businesses.
My core stack is WordPress, PHP, HTML, CSS, and JavaScript, with a strong focus on performance optimization, hosting/VPS management, and automation to create fast, reliable, and user-friendly websites.
Beyond tech, I’m interested in mental health practices, personal growth, reading, and tinkering with tools, systems, and new ideas — always learning and improving both professionally and personally.
