Facebook Business Manager (Business Account)
The Facebook Business Account allows you to manage multiple advertising accounts and pixels under one main…
Facebook Pixel
Pixel Creation: Ads Manager (Dashboard) -> Events Manager -> Pixel Important – you can only use…
Facebook Advertising
Boosting posts is NOT a long-term strategy View Phases Awareness Lead Generation Sales It has been…
Create a remarketing target group
Remarketing list can be createdwebsite visitors YouTube visitorsAppdownloadscustomer list (here you would simply have to upload…
Remarketing Tag
"Tools" ->"shared Billithek"-> "Target group age" AdWords – Tag – Edit Source(If you haven't created a…
Youtube
Possible niches Entertainment (vlogs, comedy, etc) Infotainment (DIY, tutorials) – rather serious Emotional category (motivation videos)…
Influencer Marketing
Not suitable for all industries Influencers with clear target groups are more suitable The cooperation must…
Instagram Formats
Carousel Perfect to show product variants (2-3 images)Perfect for Step by StepPerfect for Before – AfterPerfect…
Instagram Relevance and Ranking
Instagram doesn't show all 'followers' a shared post It is applied to relevance Factors for relevance…
Instagram best practices
Pictures Formats (1080px x 1080px)Quad-a-level (are square in the feed, only when clicked it is displayed)Landscape…
Unlike Facebook, Instagram is more of a showcase Instagram is primarily an app, so the full…
Facebook Messenger Strategies
APP – "Page Manager" – Allows management even from multiple pages outside of Facebook APPInstant replies…
Posts best practice
Target group set "targeting"Less is more Focus on Subtable ContentUseEmotional Triggers – Joy,Rage,MourningExample is the channel…
The Internet on the Internet (closed network) A private profile for comercial use is prohibited on…
Social media
Strengthen Enormously high range Initially free of charge Targeted advertising possible Direct communication with customers Weaknesses…