Speed measurement
Measurement:Firefox -> Firebug (Hard reload: no cached contents load – Cmd+Str+R)Firefox -> Webdev tools: Str+Shift+i Website…
GDPR – WordPress
Through comments or logins we store data with WordPress and must communicate this accordingly GDPR updates…
DSVGO – Google AdWords
In AdWords, Google is the data controller and therefore the data protection relationship between the user…
GDPR – Google Analytics
At Analytics, we place the order for processing the data, which is what we are responsible…
GDPR
GDPRDataProtectionBasicOrdinance is a Prohibition Act with permission Reservation Consumer rights Information about own data Request a…
Google Analytics
Goolge – Tag – Manager tag creation "anominise IP" (Because of STVGO) Analytics Permission Levels Users…
Facebook Business Manager (Business Account)
The Facebook Business Account allows you to manage multiple advertising accounts and pixels under one main…
Facebook Pixel
Pixel Creation: Ads Manager (Dashboard) -> Events Manager -> Pixel Important – you can only use…
Create an ad
Dropdown -> Create ad -> opens Ads Manager In Facebook advertising, the art sees it as…
Ads Manager Basics
Basics Choosing an advertising target Choosing an advertising format Choosing the audience Choosing the placements Ads…
Facebook Advertising
Boosting posts is NOT a long-term strategy View Phases Awareness Lead Generation Sales It has been…
Create a remarketing target group
Remarketing list can be createdwebsite visitors YouTube visitorsAppdownloadscustomer list (here you would simply have to upload…
Remarketing Tag
"Tools" ->"shared Billithek"-> "Target group age" AdWords – Tag – Edit Source(If you haven't created a…
Remarketing
Makes sense in the context of high competition and use of repetition Remarketing types (a lot…
Common errors
Frequent errors that result in the display not being delivered Spelling errors (Repeating punctuation marks are…
Budget Planning
Daily budget Monthly budget / 30.4 (AdWords always expects 30.4 days for a month) Desired clicks…
Bid adjustments
Customizations of bids show our ad more open ly not often to certain audiences. Customization DevicesDesktop,…
Advertisement rank
Expiration of a web search A user enters a search term Decide whether to display this…
Extensions
Extensions with the goal of website conversions Sitelink extensions (adding links)Sitelink extensions can be created at…
Keywords
Keyword Checklist From the prospectYou use different tools (keyword planner) to find suitable keywords that a…
Google Ad's
Account Payment Information Kampangne group with a specific targetBudget target groupSchedule Ad GroupsKeywords Google Ad's –…
Google Trends
Possible for: time-sensitive content (e.g. WM) Web Image Search News Search Google Shopping Youtube
Youtube
Possible niches Entertainment (vlogs, comedy, etc) Infotainment (DIY, tutorials) – rather serious Emotional category (motivation videos)…
Influencer Marketing
Not suitable for all industries Influencers with clear target groups are more suitable The cooperation must…
Instagram Formats
Carousel Perfect to show product variants (2-3 images)Perfect for Step by StepPerfect for Before – AfterPerfect…
Instagram Relevance and Ranking
Instagram doesn't show all 'followers' a shared post It is applied to relevance Factors for relevance…
Instagram best practices
Pictures Formats (1080px x 1080px)Quad-a-level (are square in the feed, only when clicked it is displayed)Landscape…