Facebook Business Manager (Business Account)
The Facebook Business Account allows you to manage multiple advertising accounts and pixels under one main…
Facebook Pixel
Pixel Creation: Ads Manager (Dashboard) -> Events Manager -> Pixel Important – you can only use…
Create an ad
Dropdown -> Create ad -> opens Ads Manager In Facebook advertising, the art sees it as…
Ads Manager Basics
Basics Choosing an advertising target Choosing an advertising format Choosing the audience Choosing the placements Ads…
Facebook Advertising
Boosting posts is NOT a long-term strategy View Phases Awareness Lead Generation Sales It has been…
Instagram Formats
Carousel Perfect to show product variants (2-3 images)Perfect for Step by StepPerfect for Before – AfterPerfect…
Instagram Relevance and Ranking
Instagram doesn't show all 'followers' a shared post It is applied to relevance Factors for relevance…
Instagram best practices
Pictures Formats (1080px x 1080px)Quad-a-level (are square in the feed, only when clicked it is displayed)Landscape…
Unlike Facebook, Instagram is more of a showcase Instagram is primarily an app, so the full…
Facebook Messenger Strategies
APP – "Page Manager" – Allows management even from multiple pages outside of Facebook APPInstant replies…
Posts best practice
Target group set "targeting"Less is more Focus on Subtable ContentUseEmotional Triggers – Joy,Rage,MourningExample is the channel…
The Internet on the Internet (closed network) A private profile for comercial use is prohibited on…
Social media
Strengthen Enormously high range Initially free of charge Targeted advertising possible Direct communication with customers Weaknesses…