Google Analytics
Goolge – Tag – Manager tag creation "anominise IP" (Because of STVGO) Analytics Permission Levels Users…
Create a remarketing target group
Remarketing list can be createdwebsite visitors YouTube visitorsAppdownloadscustomer list (here you would simply have to upload…
Remarketing Tag
"Tools" ->"shared Billithek"-> "Target group age" AdWords – Tag – Edit Source(If you haven't created a…
Remarketing
Makes sense in the context of high competition and use of repetition Remarketing types (a lot…
Common errors
Frequent errors that result in the display not being delivered Spelling errors (Repeating punctuation marks are…
Budget Planning
Daily budget Monthly budget / 30.4 (AdWords always expects 30.4 days for a month) Desired clicks…
Bid adjustments
Customizations of bids show our ad more open ly not often to certain audiences. Customization DevicesDesktop,…
Advertisement rank
Expiration of a web search A user enters a search term Decide whether to display this…
Extensions
Extensions with the goal of website conversions Sitelink extensions (adding links)Sitelink extensions can be created at…
Keywords
Keyword Checklist From the prospectYou use different tools (keyword planner) to find suitable keywords that a…
Google Ad's
Account Payment Information Kampangne group with a specific targetBudget target groupSchedule Ad GroupsKeywords Google Ad's –…
Google Trends
Possible for: time-sensitive content (e.g. WM) Web Image Search News Search Google Shopping Youtube
AdWords Quality score
Quality score is a numer determined by Google that rates the overall quality and relevance of…
Google Ad Words Guide&Optimisation Checklist extended list
Ad copy analysis: Check the number of Ad variations per Ad group To begin the audit,…
Google Ad Words Guide&Optimisation Checklist short list
Following point will give you a clear overview of your account performance Ad Copy Analysis Keyword…
AdWords common mistakes
Mistake #1 FOCUSING ON THE WRONG KEYWORDS When building out a campaign, you should first start…
Ingridients for a good campaign
Use Google’s AdWords keyword Suggestion Tool to figure out the search volume and competition level of…
Google ads data
To get useful Data a campaign should have at least a few thousand impressions and at…
Pich or create your Landing pages
A landing page should have a single purpose and thus a single focused message (i.e. buy).…
An example for a good Ad
PR Plumbing Roto-Rooter-$40 of Any Service – rotorooter.com Expert Plumbers Available 24/7. Even Nights and Weekends.…
Ways you can decide how an ad is triggered
Broad match This is the default match type that your keywords are assigned and will reach…
Why to use google ads
Google AdWords increases leads and customers Google Analytics is one fo the best tools for lead…
How to create an effective google ad?
How to crate an effective google ad… Use your keywords in your ad Use local identifiers…
How much does advertising on Google ads cost?
The cost per click of an ad depends on how much you bid on certain keywords.…
Google Ads ranking factors
Google uses a comibnation of three primary factors to determine when an ad ahsows on the…