Facebook Advertising
Boosting posts is NOT a long-term strategy View Phases Awareness Lead Generation Sales It has been…
Create a remarketing target group
Remarketing list can be createdwebsite visitors YouTube visitorsAppdownloadscustomer list (here you would simply have to upload…
Remarketing Tag
"Tools" ->"shared Billithek"-> "Target group age" AdWords – Tag – Edit Source(If you haven't created a…
Remarketing
Makes sense in the context of high competition and use of repetition Remarketing types (a lot…
Common errors
Frequent errors that result in the display not being delivered Spelling errors (Repeating punctuation marks are…
Budget Planning
Daily budget Monthly budget / 30.4 (AdWords always expects 30.4 days for a month) Desired clicks…
Bid adjustments
Customizations of bids show our ad more open ly not often to certain audiences. Customization DevicesDesktop,…
Advertisement rank
Expiration of a web search A user enters a search term Decide whether to display this…
Extensions
Extensions with the goal of website conversions Sitelink extensions (adding links)Sitelink extensions can be created at…
Keywords
Keyword Checklist From the prospectYou use different tools (keyword planner) to find suitable keywords that a…
Google Ad's
Account Payment Information Kampangne group with a specific targetBudget target groupSchedule Ad GroupsKeywords Google Ad's –…
Google Trends
Possible for: time-sensitive content (e.g. WM) Web Image Search News Search Google Shopping Youtube
Youtube
Possible niches Entertainment (vlogs, comedy, etc) Infotainment (DIY, tutorials) – rather serious Emotional category (motivation videos)…
Influencer Marketing
Not suitable for all industries Influencers with clear target groups are more suitable The cooperation must…
Instagram Formats
Carousel Perfect to show product variants (2-3 images)Perfect for Step by StepPerfect for Before – AfterPerfect…
Instagram Relevance and Ranking
Instagram doesn't show all 'followers' a shared post It is applied to relevance Factors for relevance…
Instagram best practices
Pictures Formats (1080px x 1080px)Quad-a-level (are square in the feed, only when clicked it is displayed)Landscape…
Unlike Facebook, Instagram is more of a showcase Instagram is primarily an app, so the full…
Facebook Messenger Strategies
APP – "Page Manager" – Allows management even from multiple pages outside of Facebook APPInstant replies…
Posts best practice
Target group set "targeting"Less is more Focus on Subtable ContentUseEmotional Triggers – Joy,Rage,MourningExample is the channel…
The Internet on the Internet (closed network) A private profile for comercial use is prohibited on…
Social media
Strengthen Enormously high range Initially free of charge Targeted advertising possible Direct communication with customers Weaknesses…
Mailchimp
To avoid "marked as spam" -> Install unsubscribe link. Forbidden -> Buy list (Unonents) Best practices:…
Optimized e-mails
Write e-mails the way you would talk to the recipient personally." You" or "You" Customize the…
E-mail Marketing
Benefits You have a fixed number of receivers Emails have a higher CTR than social media…
Pillar Pages
Classical structure BlogCategory | Category | Category The disadvantage of the classic structure is the repetition…
SEO featured Snippets
CTR +114% Who gets a featured snippet? Page 1 ranking is usually pre-determined, but then the…