CPM (Cost per Mille): Cost per 1000 adsFor each retrieval of the ad, the same amount is calculated. Interactions with the display have no effect on the costIs also charged if it is nit "seen" (i.e. outside the visible range)Sc enario: perception rises
vCPM(View Cost per M ille)The same amount is charged for each call to the ad. Interactions with the ad do not affect the cost. However, an ad is only calculated if at min. 50% of the display is in the visible area. S cenario: Increase perception with visible displays
CPC (Cost per Cl ick)Costs arise only the moment someone clicks on the adScenar io: Increase website traffic
CPV (Cost per Vi ew)Every call to a video, or interaction with the video is calculated. Scenar io: Increase video views
CPA (Cost per Aquisiti on)This is where costs arise when a user clicks on the ad and performs a specific action (purchase, lead form) as a result of the cli ck: Increase sales in the online store
will
WordPress Developer & Web Specialist
Born in South Africa and raised in Eswatini (Swaziland) and White Rock, Canada, I’ve spent most of my life in Austria working on digital projects and building practical web solutions for people and businesses.
My core stack is WordPress, PHP, HTML, CSS, and JavaScript, with a strong focus on performance optimization, hosting/VPS management, and automation to create fast, reliable, and user-friendly websites.
Beyond tech, I’m interested in mental health practices, personal growth, reading, and tinkering with tools, systems, and new ideas — always learning and improving both professionally and personally.
