Use Google’s AdWords keyword Suggestion Tool to figure out the search volume and competition level of the kaywords you have in mind. All you need to do is get into your customer’s mindset antype in a phrase using your keywords.
Calculation:
The maximum cost-per-click, you’ve set should be closer to the estimated CPC that is shown in the kayword tool
See what your competitors are doing
Include competitors intelligence in your arsenal. Successful AdWords marketers identify the landing pages, keywords, and ad’s that perform best and those that do not.
Have a strong unique selling proposition
The best way to create a powerful UPS is to pay heed to your customers. Analyze their shopping patterns see what they like, and find out what they don’t like about your industry.
Make an Offer they can’t refuse
You should offer something so amazing in your AdWords campaign that a potential buyer feels compelled to use your service without even realizing it. This is called an irresistible offer.
Advertise Effectively
A successful campaign doesn’t simply bring in more traffic; it means more relevant traffic, that brings in more sales, and less unqualified traffic eating into your advertising budget.
Create compelling landing pages
Every ad should have a congruent landing page. If youre offering deals on shoes, land your potential customers on a webpage that shows shoes, not on your homepage.
Track your conversions
Optimize your campaign
You should monitor – Keyword Bids – Click Through Rate -Landing Page Conversion Rate
